front quarter view of the Lamborghini Urus

Lamborghini Celebrates the Fourth Anniversary of Urus

When was Lamborghini Urus First Released? 

In 2021, Lamborghini celebrates the fourth anniversary of the Super SUV Urus, the best-selling Lamborghini model! It has been a global success across all continents, along with super sports cars, the Huracan, and Aventador. With the launch of the Urus, a new segment opened in the luxury cars segment, the Super SUV, where Urus is the point of reference in terms of luxury, design, everyday usability, driving dynamics, performance, and power.  

Additionally, the Lamborghini Urus became a significant player in the SUV segment, kicking off the greatest period of transformation for Automobili Lamborghini. Do you want to know when Urus was first released and how it benefited Automobili Lamborghini? Keep reading as our team at Lamborghini Austin in Austin, TX, explores the Lamborghini Urus below. 

What are the Features of the Lamborghini Urus? 

front view of the Lamborghini Urus

The Lamborghini Urus was first launched on 4 December 2017 at the Sant’Agata Bolognese headquarters. Since then, it has been impressing drivers worldwide with its incredible performance, driving dynamics, and state-of-the-art features. Propelled by a robust 4.0 L twin-turbo V8 engine, the Lamborghini Urus has an output of 650 hp and 850 Nm of torque. With a top speed of 305 km/h, it can accelerate from 0 to 100 km/h in just 3.6 seconds!  

Earlier, the Lamborghini Urus was available in a range of 16 exterior paint color options. Thanks to the work of the Lamborghini Ad Personam department for new customization options, it now comes in more than 45 paint color options. 


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How Did Lamborghini Urus Benefit Automobili Lamborghini? 

With the production of the Lamborghini Urus, Automobili Lamborghini’s sales, profitability, and turnover reached unprecedented levels. There was an increase in turnover every year with a 40% growth from €1,009 million in 2017 to €1,415 million in 2018. In 2019, it reached a peak of €1.81 billion; however, in 2020, the growth came at €1.61 billion. 

Get a Lamborghini Urus in Austin, TX 

If you want to buy a Lamborghini Urus in Austin, TX, you can do so at Lamborghini Austin. Moreover, at our dealership, you will not have to worry about credit approval as we have a dedicated team to help you get the financing or auto loan you need.