Jason Bonham driving his Lamborghini Urus Performante in West Palm Beach, Florida.

Jason Bonham on Driving the Urus Performante and Loving Its “Deep rumble of thunder”

Drummer Jason Bonham Driving the Lamborghini Urus  

Jason Bonham, the renowned drummer, attributes his love for music and cars to his father. Further, in a recent exclusive video interview, Bonham spoke about his passion for both music and Lamborghini. Keep reading to find out more about drummer Jason Bonham driving and making music with the Lamborghini Urus. 

An Early Introduction to Supercars from His Father, to an Urus Driver Today 

Bonham was approached by Lamborghini to create a trilogy of playlists, called The Engine Songs, which are available on Spotify. The playlists were created by matching the music to the frequencies of Lamborghini’s V12, V10, and V8 engines. For the Urus Super SUV, Bonham was particularly inspired by the sound of the eight-cylinder engine and its rhythmic beat. 

Alex Trecarichi, music producer and creator of The Engine Songs, explained how he went about creating the playlist for the Urus Performante. He began by analyzing the basic frequency of the engine. Consequently, this resulted in a parameter of 50 hertz, corresponding to the vibrations of the drums. He knew that an important part of the playlist had to be the rhythm. 

Drummer Jason Bonham, standing nearby before driving the Lamborghini Urus.

Bonham’s love for Lamborghini goes back to his childhood, where he recalls his father driving a Countach. Naturally, he was in love with the rumble of the engine. His father, Led Zeppelin drummer John Bonham, liked to say, “I want my sound to be like the sound of thunder.”

This became a source of inspiration for both father and son. 

The Urus Performante has become a benchmark in its segment. It recently set a record set for production SUVs on the Pikes Peak high-altitude track in Colorado. It achieved a time of 10:32:064, a full 17 seconds faster than the previous record holder.  

For Bonham, driving a Lamborghini is a surefire way to achieve uniqueness, something he has always sought out. Lamborghini’s distinct sound and performance, combined with Bonham’s love for music and rhythm, make for a perfect match. To read the full story from Lamborghini, please click here. To find out more about the Urus, please follow the link below. 

Get the Full Story on the 2023 Lamborghini Urus Performante 

Where Can I Buy a Lamborghini Urus in Austin, TX? 

Lamborghini of Austin is your resource for Lamborghini and other exotic vehicles in Austin.  Our team of experts can help you in selecting a new Lamborghini or a gently used exotic vehicle. In fact, we have them from makers like Mercedes Benz, Porsche, Bentley, McLaren, and others. Lastly, please contact us if you want to know more about our cars and services, including the amazing Lamborghini Urus.